Igor Borghi just keeps delivering. His new film for Italian banking app Tiniba is beautifully shot and is full of humour. It’s the perfect combo for an amazing advert. The premise asks us to question how we use money nowadays. The distinct decrease of cash and cards in a bulging wallet begs us to find some other reason to use these clunky, archaic objects that we once held so dear and so closely to us (literally) . We are now free to roam the world without our previously cumbersome companions and it feels good.
Spot produced by Collateral Films Milano for Ogilvy & Mother Milan.