Norry Niven’s amusing new spots for The Sierra Club serve as a teaching tool in more ways than one…
It’s utterly absurd that in 2017/2018 certain people have to be reminded that basic science is real. And this is exactly the attitude Norry Niven takes in these 3 films for America’s Sierra Club, a progressive organisation dedicated to environmental preservation. Centuries of scientific research detail why it’s best to avoid licking live wires, jumping off of buildings, standing in front of a speeding trains, etc. - so why would you ignore scientists when they tell you that global warming is threatening the whole world? Why?!?
This all sounds quite serious, however Norry’s mischievous filming style and skill in getting great performances allows him to find the humour in a blunt, no-nonsense message. It makes for a memorable trio of films, which is essential given the subject matter.
And an additional fun fact – these films were made in collaboration with student filmmakers. Norry is no stranger to directing, and over the years he’s worked with some of the biggest actors and brands in the business. So, it’s pretty cool that he’s imparting his wisdom on a new generation of Norry Nivens. Everyone got fully stuck into the production, which is especially apt, seeing that we all need to get involved in saving planet earth!